The survey was conducted in September 2021 using the CAWI (Computer Assisted Web Interviewing) methodology. It involved 2,900 consumers across different countries in Europe and North America.

Additional notes

• Green circles in charts: significantly above average data. Red circles: significantly below average data.
• DK/DA: “do not know” and/or “did not answer”.
• Generation Z: respondents 18-24 years old.
• Generation Y: respondents 25-39 years old.
• Generation X: respondents 40-54 years old.
• Boomers: respondents over 55 years old.